Only 25% of businesses stepping into digital transformation have a clear understanding of the undertaking. 42% of businesses venture into the digital journey without a well-laid-out strategy. These businesses invest in technology with no solid perception. The result? Unsuccessful transition and failure to make a meaningful impact.
An effective solution to eliminating this problem is developing a digital transformation roadmap that can guide your digital strategies most efficiently. It can save your business from making isolated investments that do not contribute to the digital transformation efforts of your organization.
What is a Digital Transformation Roadmap
A digital transformation roadmap is nothing but a method to define and manage your digital transformation efforts. The roadmap gives a well-defined structure to carry out your digitization plans and advance your organization from one point to another. The first step to creating a roadmap is the evaluation of the current digital maturity of an organization. After the assessment, a future vision is defined. Then a structure is created to fill the system gaps and leverage the various digital processes.
To create a coherent digital transformation roadmap, taking care of these five things can be helpful. They are:
- Exploit data
By gathering and analyzing data and using it effectively, organizations can make informed decisions to drive change. Inspect how incorporating data can impact your current processes positively and deliver better output. By bringing data to the forefront, your strategies and plans can be based on genuine knowledge and will be constructive.
- Enhance collaboration
Collaboration across departments can open wider opportunities and result in improved operational efficiency. Segmentation between different levels of management, different departments, etc., creates a barrier to the overall development of the company. More significant participation of internal tech leaders like CIOs can contribute remarkably to the digital transformation journey.
- Set realistic goals
Every transformation has certain goals it plans to achieve. While it’s crucial to set goals, it’s equally important to ensure that they are realistic. Every goal should be centred on solving a real problem. It should have a reason and should contribute to real change. Setting surface-level goals does not deliver any actual output.
- Align your employees
Creating a transformation-ready culture by aligning your employees to the digital transformation goals can help make the process frictionless and successful. With proper communication, active engagement, and expert guidance, preparing your organization as a whole for the shift can be executed smoothly.
- Adopt Agile Approach
It is important to make room for flexibility in a digital transformation process considering its long-term strategy and dependency on technology. Leveraging agile project management will be the most suitable approach for executing the transformation. Its feedback and sprint cycles can adopt ever-changing information and carry out the implementation with a high success rate.
Elements of a Digital Transformation Roadmap
We can chart a digital transformation roadmap as an entity consisting of four routes, that are, people, process, technology and content. Let’s see what each of these means.
The first aspect, people, involves factors like customer-centric culture, personalized buyer engagement, and cross-functional collaboration across the organization. It also takes care of the role of business partners who support the company’s visions.
The second aspect, process, addresses maximizing organizational efficiency. Customer lifecycle analysis receives the significant focus here- that is, mapping the complete customer lifecycle to identify how customers interact at every touchpoint so as to create an optimized marketing strategy. In addition, internal workflows, processes, and integration are covered here.
The third aspect, technology, is about creating a solid information architecture that can integrate data and enable information management. To create an information infrastructure that reflects the nature of a business, close collaboration with the business stakeholders and IT practitioners is required. Then only can the exact business value be delivered.
The final aspect, content, involves both the customer-facing content and internal enterprise content. It focuses on ensuring contextual and accurate content. Managing product information, optimizing search operations, ensuring enterprise information quality standards- all of these fall under the content track.
Creating a comprehensive digital transformation roadmap encompassing the above four elements can constructively contribute to the transformation journey and ensure sustained progress throughout.
Digital Maturity Model
Assessing the digital maturity of an organization is the first step in creating a digital transformation roadmap. A practical approach to this is the digital maturity model. A digital maturity model is an effective tool that can be used to pave a clear and structured path with coherent guidelines and measurable metrics. It helps to assess the extent of technology adoption in an organization, create short and long-term plans, as well as make impactful investments.
At MindsterDX, we have created our own digital maturity model called MindsterDX Maturity. It contains five metrics that can accurately evaluate the digital adoption of an organization and help its business transformation holistically. The five metrics in our model are:
- Technology: Applications, data & analytics, connected things, network, security- assessment of these criteria comes under the technology umbrella. Here, the extent of data collection and quality of insights derived is inspected. It looks at how data creation, processing, storing, and exchanging can be achieved at low overheads while meeting the customer needs.
- Revenue: It takes care of the extent of sales generated and derived through digital initiatives and measures its role in business transformation.
- Customer: Customer engagement, experience, behaviour and perception are assessed here. It also focuses on the preferred channels for customer interaction, customer insights and trust factors.
- Culture: It is a measure of the organization’s acceptance to embrace a digital-first mindset and step into a digital-ready culture. Workforce enablement, talent management, leadership and governance are parts of this metric.
- Processes: Agile change management, automated resource management, organizational structure review, productivity level monitoring are the areas of focus here. Executing processes to enhance maximum business effectiveness using digital technologies is the goal of this stage.
Undergoing a digital maturity readiness check can help your organization identify key areas and opportunities for improvement. Knowing how digitally ready your organization is can help you create a functional and solid digital transformation roadmap. MindsterDX Maturity is a valuable tool that can enable your organization to pinpoint your future journey towards the digital ecosystem. Contact us now to avail our efficient services!