How to Successfully Realize Digital Transformation in Banking
How to Successfully Realize Digital Transformation in Banking
The waves of digital transformation have left no industry untouched. The banking sector is experiencing the innovative advantages of digitization. They have realized that digital transformation in banking is a much-needed strategy to elevate the operational processes of financial institutions.
It is a fundamental change that will transform the entire banking landscape. The transformation involves a complex and high-risk approach of integrating modern methodologies and mindset into a sector that is highly traditional and depends much on legacy operations. In this blog, we will look at everything about digital transformation in banking.
What is Digital Transformation in Banking
Digital transformation in banking can be defined as a strategy to improve the customer experience, increase the agility of services, and streamline operations. It is the integration of digitization into every area of banking while also incorporating a cultural change that will redefine all the aspects of legacy processes.
Beyond just moving banking processes from traditional to digital, it requires an understanding of customer behavior to shift from a product-centric view to a customer-centric view. Therefore, digital transformation in banking involves the integration of advanced data analytics and other digital transformation trends to change the way priorities are set and services are delivered.
Why is Digital Transformation Required for Banking Sector
In the early days, people chose banks depending on factors like their reputation, branch availability, and reliability. But in today’s times, with technological advances, changing customer behavior, and high competition, banks are required to make an effort to attract and maintain customers.
And added to that, the banking sector is undergoing a lot of reforms. The industry is set for tremendous growth by exploring various ways of implementation and focusing more on infrastructure. This is a critical period for the banking industry. The necessity for digital transformation in banking cannot be ignored anymore at this juncture.
What are the Challenges of Digital Transformation in Banking
The initial steps towards digital transformation often pose certain challenges. Whether it is digital transformation in manufacturing industry, healthcare, or any sector, these challenges need to be overcome to successfully realize the digital transformation efforts.
Some key challenges faced by digital transformation in banking sector are:
1. Transition from legacy systems
When it comes to software’s and systems used in banks, most of them are years old legacy systems. Such systems are outdated and require more maintenance, expense, and effort.
The transition from such legacy systems poses some major challenges. It requires more investment to create a modern, digitized banking system. It will completely change the operational aspects of the banks, like security, maintenance, and integration. And further, employees will need the training to get acquainted with the new systems.
2. Moving out of siloed approach
Traditionally, banks follow a siloed approach. Different departments operate in a disconnected manner and are focused on achieving individual goals. This limits their growth, reduces scalability, and also affects customer service.
Digital transformation will create a centralized approach that connects different departments together. This will create some challenges among the employees as it will demand more cooperation and integration. A digital transformation consulting service will be able to manage your company’s transition in a smooth and efficient manner.
3. Choosing the medium
A significant challenge for digital transformation in banking is to find the right medium to provide the best customer satisfaction. Whether the banks should expand the brick and mortar service, switch to digital services, or maintain both.
It all depends on the customer’s behavior. Customers might be reluctant to perform operations like big fund transfers or loan payments digitally. But at the same time, they might prefer digital services for operations like balance checks, account statements, etc. Depending on the customer behavior, banks have to choose an appropriate medium for providing their service.
4. High cost
Digital transformation requires significant investment. The need for cutting-edge technologies as well as expert professionals calls for high implementation costs. This is a big challenge as most companies don’t allocate much funds for digital transformation strategies.
5. Risk of poor implementation
Banking is a sector where operations must be carried out with the least chance for any risks. Because if anything goes wrong, the losses will be drastic. Therefore, most banks are hesitant to implement digital transformation for fear of loss of data, finances, and reputation. Overcoming this challenge is a necessary step to move towards digital transformation.
What are the Advantages of Digital Transformation in Banking
Let us take a look at the advantages that digital transformation offers to the banking sector.
- Speed: The use of advanced technology empowers banks to process operations at a fast pace. This lowers the waiting period and increases customer satisfaction.
- Risk management: Data analysis enables banks to identify fraudulent activities. This helps to mitigate risks to a great extent.
- Security: With the introduction of data encryption, the security of transactions are improved.
- Automation: Digital transformation improves data management and introduces automation of repetitive processes. This saves time and helps banks to better utilize human resources.
- Customization: Customer analysis and data gathering help banks to provide customized solutions to each user, which improves their engagement and increases their satisfaction.
- Decision making: Predictive analytics enable banks to make the right decisions at crucial times, which is a great advantage in the financial sector.
Top Technologies to Include in Digital Banking Strategy
Integrating modern technologies into the banking sector is an essential aspect of digital banking strategy. New technologies must be introduced in all areas of banking, from operating processes to customer service. Welcoming modern technologies is essential for the survival of banks in the highly competitive era.
Some of the top digital transformation technologies that find application in banking sector are:
1. Artificial Intelligence (AI)
AI is very much used in customer service to provide accurate and timely responses to customers. It is beneficial for both customers and banks. For banks, it saves money, time, and effort on human resources while enabling excellent service to customers. For customers, their needs are met, and inquiries are cleared in a fast and efficient manner.
2. Internet of Things (IoT)
IoT is revolutionizing every industry with its interconnectivity. IoT technology will make banking more effortless with the introduction of a system where all devices in a bank are interconnected and can communicate with each other. It will also help in collecting data about consumers through smart devices, which will make the customer experience smoother and more enjoyable.
Blockchain in banking introduces a distributed ledger that permanently records transactions between parties. It makes banking more efficient by removing manual processes and introducing automation. It helps to make transactions transparent, ordered, connected, and fast. It also brings excellent security into banking processes.
4. Cloud Computing
Cloud computing is a technology that is fundamental to digital transformation in banking. It helps the traditional banking system to upgrade its legacy software. Also, moving the storage to the cloud increases the storage capacity and provides a centralized platform to store all data. This helps in better and faster data management and introduces flexibility and scalability into the banking system.
What are the Four Pillars of Digital Transformation in Banking
For the successful realization of a digital transformation strategy, banks must focus on four key aspects. Keeping these four aspects as pillars, a strong digital transformation approach can be built. The four pillars are:
1. Consumer Journey
Research shows that when financial institutions digitized consumer journeys, their revenue increased upto 20%, and costs reduced upto 25%.
The consumer journey is an impactful aspect for any organization. And digital transformation involves placing customers at the center of everything. A radical redefining of customer experience is one of the strongest pillars of digital transformation. It not only increases customer satisfaction but also streamlines various business operations.
Important customer journeys that can be digitized in banking include sales prospecting, onboarding, transactions, and management. Digitizing all of these at once may seem daunting. So each bank can identify the customer journey that is creating the most difficulty for their users. They can start with digitizing that journey first and slowly expand to the rest.
2. Data Analytics
The future is built on data. Data acts as a foundation for every step in the digital transformation journey.
Starting from prospecting and customer targeting, data can be utilized. It helps to identify suitable customers and create custom solutions to attract them to your banking service. Developing individual plans to increase customer loyalty, keeping them engaged by introducing plans relevant to their needs, etc., can be achieved using data analytics.
The banking sector can utilize data mining to identify the best business opportunities, like loan prospects, improve their pricing, and reduce the overall cost of operations. It helps to establish a better relationship with customers and acts as a strong pillar for the success of a bank.
3. Operating Model
Research shows that when it comes to banking, consumers prefer a hybrid approach. While they prefer a digital experience owing to the convenience and quick results, in certain scenarios, consumers demand offline services.
So while enabling digital transformation in banking, banks have to identify the operating model that they would be implementing. There are three basic models that banks can administer.
- Digital as an addition to the existing business model: It is best for banks in the early stage of digital transformation. Here, the banks would hire external talent if needed but mostly retrain existing talent.
- Digital as a new business line: Here, a new digital business unit is created that handles all the digital operations. It would require more talent hiring, additional physical space, as well as technical resources. It is suitable for banks that have progressed in digital transformation.
- A new digital bank: It is best for banks that have traveled far in the digital transformation space. Here the existing bank remains as a separate entity, and a new bank is created with innovative, digital platforms.
A bank doesn’t have to stick entirely to a single model. They can choose to implement a combination of these models in different markets or business segments.
4. Digital Mindset
Finally, one of the strongest pillars for digital transformation in banking is the cultivation of a digital mindset. In a traditional sector like banking, it can be quite challenging to successfully navigate with a digital mindset.
It requires excellent leadership, a willingness to share and learn, and a mindset that is open to change. But most of all, it requires patience. Integrating digital measures is a slow process. Initial results may seem disheartening, but it is important to stay persistent, keeping the long-term goal in mind.
Digital Transformation in Investment Banking
The investment banking sector is growing in number, value, and competition. Digital transformation is crucial in investment banking because of its risk to fraudulent schemes, complexity, and the huge amount of money that is involved with it.
Digital transformation can be highly beneficial in investment banking for fraud detection of startups. There are a number of startups shooting out, and most of them approach banks for investments. This is utilized by fraudsters to obtain investment loans from banks. They then disappear with the investment money, leading the banks to a considerable loss.
With digital transformation efforts, investment banks can create custom fraud detection systems. These systems utilize AI and ML to reduce the risk of approving loans to scams. Using big data in investment banking will help to forecast and analyze loan requests and improve the safety of transactions. This empowers banks to make better loaning decisions and partner with reliable institutions.
And with analytics, the investment banks can get an understanding of future forecasts. This helps them to model their business strategy as needed and stay ready for the changes to happen in the banking sector’s future. It can effectively help banks protect their tomorrows.
Digital Transformation in Retail Banking
In retail banking, unlike investment banking, banks deal with customers rather than with other businesses. Here also, digital transformation can help to solve various problems.
The risk of fraud customers occurs in retail banking as well. With data analysis and access to information from multiple channels, it is possible to easily detect fraudsters. Validating customer information becomes significantly faster and easier with the use of advanced analytics.
Data analysis also plays a role in enhancing customer experience and increasing their satisfaction. It also helps to attract new customers and retain existing ones by providing personalized offers and solutions to them. Data analysis aided with IoT is a great approach to optimize customer service in retail banking.
The Future of Digital Transformation in Banking
Banks need to embrace modern technologies to drive towards future growth, support digital consumers, and create value in the competitive market. An end-to-end digital transformation in banking will guarantee a financial institution a place in the future. The time of traditional branch-based banking is almost over. A digital solution is a must.
MindsterDX is a leading digital transformation company that offers excellent digital transformation services to customers. Our goal is to help every business provide valuable service to its customers, increase their productivity and improve their revenue. If you are looking for a digital transformation solution for your business, contact us today